In times of economic uncertainty, having your finger on the consumer pulse becomes even more important to ensure you’ll be making/selling/marketing the products and services consumers will be buying in the future.
Step up The Future Laboratory which has extended their popular Future Reports and Trend Briefings into a one-stop portal called the LifeStyle:News:Global network.
LSNglobal.com is your virtual team reporting back on whats hot and happening across a range of sectors all over the world. Reports can cover anything from new consumer tribes (e.g. “Bleisure” seekers bluring the boundaries of business and leisure, demanding convergence from mobile devices to travel) to Parisian home living.
I joined the portal after participating as a speaker at one of their events on The Future of Social Media and am constantly sifting through it for inspiration. Membership is a good investment for businesses wanting to ensure they’re future-proofed, from my perspective particularly useful when it comes to the evershifting technology landscape.
I’d like to see the reports evolve to harness up-to-the-minute digital trend insights technology in the future.
